Analysis
No matter your brand size, you deserve the Full View™
Expert insights and data solutions for emerging brands and beyond, from the first and still most sophisticated data provider. Startup CPG members get exclusive access to NIQ’s Byzzer™. Try it free, today!
Power Your Growth with Byzzer from NIQ
NIQ has a Byzzer™ package for every growth stage. As a Startup CPG member, you get exclusive pricing*, with data offerings starting at $1K.
- Retailer-Specific Data to optimize your strategy
- Affordable, Actionable Insights tailored for emerging brands
- Exclusive Discounts for Startup CPG members
*Offers valid for CPG brand members & on first-time purchases only
Tier 1
Just Getting Started
Perfect for brands who are just getting started and have a single question that they need to answer. If you are not sure what type of report or data you need, let us know, and we can help identify the right report for you.
Tier 2
Ready to Grow
Ideal for brands who are on the shelf and ready to grow. With accessible pricing and easy-to-access data, this package includes 20 report runs, 5 markets, and 6 different categories – all for $4950
Tier 3
Digging into the Data
For brands ready to dive into data and elevate their game, this $10K package includes the Byzzer starter pack at a discount for Startup CPG members. Tier 3 features top retailers like Whole Foods, weekly updates, retail measurement, panel access, 5 team seats, and 5 categories—with NIQ support throughout!
Byzzer™ gives emerging brands the market intelligence they need, when they need it, for less.
The data used by Fortune 500 brands can now be used by small or emerging brands to grow market share
Relevant (and accessible) data
Earning new distribution points is something to celebrate. But now it’s time to support new launches with promotions – without burning through a limited budget.
Attribute Data
Access comprehensive product performance, shopper demographic, and behavioral insights around hundreds of product attributes. Within the total wellness category alone, NIQ has more than 5 million UPCs coded for health and wellness characteristics!
Panel Data
NIQ has the market’s best panel data (or household data). This self-reported purchasing data lets you better gauge consumer demand, market opportunities, and trending products.
Vertical Data
Get dedicated data and expertise for Bev/Al, beauty, pet, financial services, and other industries. We supplement this data with articles, performance trends, webinars, and many resources that help illuminate what’s happening in these key categories.
Packaged (and guided) insights
Access flexible data in the way that works best for your unique needs and budgets. We’ll even be around to help!
Flexible data options include:
Reports
40+ CPG reports powered by NIQ data from over 60,000 CPG brands representing $700B in sales. See brand performance and emerging trends, track competitors’ performance, reveal category shifts, and more.
Alerts
Get weekly alerts directly to your inbox. Byzzer™ business intelligence alerts help SMB teams instantly understand brand and product performance, trends, and happenings in their market with data updated weekly.
Data on Demand
A customizable download that lets you select the products, markets, time periods, facts, and design the layout best applicable to your needs. Data on Demand makes up to 1 million research data points available for instant download.
Act confidently with the most complete and clear view of the market trusted by 1,000s of brands
Don’t just take our word for it, a large community of retailers and manufacturers like you use Byzzer™ data to grow their brands.
“Retail sales data is the golden key to grow your brand. It used to require a six-figure budget and a dedicated data resource – but now with NIQ’s Byzzer, it costs just a fraction, is self-service, and you can even get 3 free reports. We love partnering with NIQ – they’re the exclusive data partner for Whole Foods Market and many more retailers – be sure to check out our frequent NIQ webinars explaining the world of CPG through the data lens, and we’re so grateful to them for sponsoring so many of our marquee events throughout the year.”
Daniel Scharff,
Founder/CEO, Startup CPG
Let’s Grow, Together. Get Free 1:1 Help!
Want help jumpstarting your next stage of growth?
Schedule a free consultation today to learn more about driving your brand’s growth with data– and how to get the most out of your free subscription.